Swachh Bharat Abhiyan as a mass movement is now
ever so familiar to every one of us, its visible impacts right before our eyes
in public places and village homes. Although driven by the welfare state, Swachh
Bharat Abhiyan is essentially a movement of the society, by the society and for
the society
It is
thus a crystal clear elucidation of the Parsonian
thesis of Variable Sum Power where
power exists as a collective faculty that
is beneficial for the society. Here, it is the idea of Swachhta where a value
consensus was forged through the instruments of media and state-
particularly the gram panchayats. A greater collective conscience thus
creating more power to achieve the goal of ODF across panchayats and
states.
At the centre of this movement is thus a collective action driven by civil societal spirit. SBA thus slots
in as a reformative movement in David Aberle’s classification of social
movement where a large social base is
driven by a limited reformative idea
of Swachhta.
Swachh Bharat Abhiyan is
also a Social Movement driven by Revitalization as propounded by Wallace where a movement
urges a new value system for solving the structural strain in the social system thereby restoring
its desirability for constituent individuals. The
structural strain here being open defecation
and issue of women’s dignity urging a new value system driven by toilet
construction and use.
Swachh
Bharat Abhiyan can also be analysed through the prism
of Merton’s Reference Group Theory. Here,
the reference group refers to those who have toilets, use them and are thus non
contributors to open defecation. The new value system provided them a higher social status that enabled them
to be reference groups for non-membership groups who are yet to adopt
sanitation in household.
Through campaigns like
the ‘Darwaza Bandh Karo’ and ‘No Toilet
No Bride’, the state and society sought
to reinforce this reference group and
develop a positive orientation among the non-membership group. This
drove the rest of society to socialize
accordingly and adopt sanitation techniques further strengthening the value
system defined by Swachhta.
The very same value of cleanliness is fast
becoming attached to a civic duty linked
to the idea of nation itself as a shared belief and virtue among all responsible citizens fulfilling their part
of the citizen-state social contract. In
this way, Swachh Bharat becomes a pillar of Civic Nationalism rooted in the very idea of New India.
Swachh Bharat in its outcome is notable for its gendered benefit, given the vast improvement in girl students in schools besides
ensuring women’s dignity and security. It
thus highlights how welfare state’s programmes despite being not gendered
inevitably has gendered benefits given
the overlapping inequalities women
and the third gender face in male dominated society.
Swachh Bharat
Abhiyan is thus clearly an astonishing mass social movement kick started by the
state, driven by the society centred around the idea or value of Swachhta that
forged collective conscience and inadvertently created a new value system that brought
immense social progress.